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Release Date: 27th March 2013

To access the original FSA document, click here.


Prudential plc, a major UK-based financial services group, was fined £14 million by the Financial Services Authority (FSA) for failing to deal in an open and cooperative manner, violating Listing Principle 6. The FSA’s decision stems from Prudential’s actions during its attempted acquisition of AIA, a subsidiary of American International Group (AIG), in early 2010. The acquisition, valued at $35.5 billion, was significant enough to be potentially transformative for Prudential and required substantial funding through a rights issue, planned to be the largest ever in the UK.

The FSA’s issue with Prudential revolved around its delayed communication with the UK Listing Authority (UKLA). Prudential informed the UKLA of its acquisition plans only after these plans had leaked to the media, despite advice that earlier communication was necessary. The FSA viewed this as a failure to maintain an open dialogue, which compromised the regulator’s ability to function effectively, potentially affecting market stability and investor protection.

Key lessons for other firms from this case include the importance of maintaining transparency with regulators, especially during significant transactions that could impact market dynamics. Firms are encouraged to engage with regulatory bodies early in the process of significant corporate actions to avoid misinterpretations and potential sanctions. The case underscores the regulatory expectation for firms to act promptly and disclose information adequately, allowing authorities like the UKLA to make informed decisions that uphold market integrity and protect investors.

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